Thursday, 22 May 2014

GM Financial project group assignment highlights

A Review of the Financial Reports of General Motors – 2011 & 2012


General Motors Company is an American Multinational Corporation which is headquartered in Detroit, Michigan. The company is one of the leading manufacturer and distributor of vehicles and vehicle parts in the United States.
General Motors currently produce 10 brands:
Ø     Chevrolet
Ø     Buick
Ø     Cadillac
Ø     Opel
Ø     Holden
Ø     Vauxhall
Ø     Wuling
Ø     Baojun
Ø     Jie Fang
Ø     Uzdaewoo
I
The benefits of ratio analysis of balance sheets over a period of time is that it guides us in assessing the financial management of the asset and liabilities in terms of:

Ø     Financial Strength
Ø     Financial Weakness
Ø     Efficiency of the Use of Assets
Ø     Liquidity of Short Term and Long Term Assets.


The Gross Margin for 2012 stands at 7.89% compared to 2011 where GM earned a gross margin of 13.24%. GM has therefore seen a decrease of almost 5.5% year on year. This decline is largely attributable to an increased cost base in the current year (given that revenue has actually increased year on year) which has driven down the gross profit. However, this decrease is not unexpected.
The Operating Profit % and the Profit before Interest and tax (PBIT) for 2012 show a drastic 23.74% decrease in PBIT on the previous year. The loss seen here is a combination of the increased cost of sales (as noted above) as well as increases in general operating costs including large surge in goodwill impairment charges in the current year (a 2011% increase)
The Profit before Tax for follows the same pattern of the operating profit and the PBIT which is a dramatic decrease of -19.84 % for 2012 in comparison to the profit before tax ratio of 3.98% in 2011. The Profit before tax is a profit measure that allows for net financing costs. As this is in a negative position for GM in 2012, this is not indicative of a healthy financial position.                                                     
                                   
The Profit after Tax Ratio is available after the allowances for the financing costs and corporation tax obligatory costs. Profit after tax is also known as the return on sales. The ratio indicates the profit available for distribution to shareholders by dividends or future re investment. The profit after tax for 2012 was at 4.03% in comparison to 6.18 % for 2012. While this is a decrease in GM profit after tax ratio it is still a relatively satisfactory return. The figure is completely distorted because as we can see in the previous ratios GM were made a huge loss on their operating profit and PBIT in 2012 however they have been cushioned by this tax allowance. The above section from their annual report what occurred in the balance sheet and financial report in order to give GM a positive figure of 4.03%.This deferred Tax valuation and Goodwill impairment completely changes GM profit after Tax ratio and their return on equity figures for 2012 and presents a false reality to potential investors of continuous profits and stronger company performance then there actually is. Despite this, a PAT figure of 4.03% is still considered as relatively strong PAT. While it is still a decrease on 2011’s figure it is still an acceptable return to potential investors with a long-term view as to GM’s future prospects.
The Return on Capital Employed ratio compares income with the net operational assets used to generate that income. In 2012 the ROCE had a huge decrease to -31.82% in comparison to 2011 where the ROCE ratio was 6.19%. This is a very negative result for the shareholders and investors compared to the progress that was made with 2011 figure. This figure is largely a product of the continual restructuring that has occurred in the company due to the bankruptcy.
The Return on Equity (ROE) In 2012, the ratio was 16.58% which was a decrease of 7.24% from 2011 when the ratio was 23.82%.The 2012 ROE figure similar to the 2012 profit after Tax figure is extremely distorted due to the deferred tax evaluation and goodwill impairment. While the figure of 16.58% is a satisfactory ROE to shareholders, the figure has still decreased by over 7% from the 2011 comparative. The decrease in this figure may be due to the company attacking various issues like their considerable pension obligations and European losses which would have lead to increasing costs associated with the company for 2012 but may help the company in the long run.
 We reduced our U.S. salaried pension obligations by $28 billion. By offering retirees a lump sum buy-out or an insurance company-backed annuity, we were able to reduce a form of leverage, reduce claims on our future cash flow.”

Capital Turnover expresses the number of times that capital is turned over in the year; the ratio was 1.60 in 2012 compared to 1.64 in 2011. 
The Profitability outlook for GM is quite positive considering they were in Bankruptcy in 2009. Many of the negative figures are primarily due to larger losses in the European market then they originally expected. GM’s results for North America were very similar to their 2011 figures; In the US GM sold 2.6 million vehicles, up 4 percent compared with 2011, although market share declined 1.6 points to 17.5 percent. The share decline is due in large part to the recovery of the Japanese automakers after the Fukushima earthquake and tsunami, and the relative age of GM’s product portfolio.


The Current Ratio shows that in 2012 the ratio was at 1.30 in comparison to the 2011 ratio of 1.22, See Appendices 2 for Annual Report Figures. The current ratio measures the liquidity of the business, notably different industries will have different liquidity ratios depending on the business. While there has been a slight increase in Current Liabilities from 2011 to 2012, the sizeable increase in current assets has ensured that there has been a positive trend in this liquidity ratio year on year. GM is moving closer towards the ideal state of 2:1 which can only be considered positive to both current and potential investors, lenders and indeed any users of these financial statements.
The Acid test Ratio or Quick Ratio indicates the ability of the company to pay its trade payables out of its trade receivables in the short term . There is a slight increase of inventories from 2011 to 2012 by the difference of $390,000,000 or 2.72% (Note 8 A. The ratio for 2012 is (1.02:1) in comparison to 2011 where this ratio (0.95:1). This is a positive movement year on year and is indicative that GM has sufficient resources to pay its short term payables (i.e. those < 1 year). 
The Debtor Days from 2011 to 2012 is up by slightly by 0.7% this would have little effect on the business. Arguably it has taken the same period of time to receive payment from customers.
The Creditor Days from 2011 to 2012 has decreased by 3 days, suggesting that suppliers have decreased the credit terms with GM. Although this is a decrease in credit terms the fact that GM has such strong credit terms allows them a free source of finance as there is a difference of payment between debtors and creditors of 40 days. 
Stock Days sees an increase from 40 days in 2011 to 38 days in 2012 this is an indicator of the recent rate of usage.

The Operating Cycle days: This measurement highlights the level of working capital needed (Stock + Debtors – Creditors) to finance current level of sales. The Percentage ratio of the operating cycle in 2012 has increased slightly to -0.17% compared to the percentage rate of -0.18% in 2011.  In the motor industry in general the financial strategy is to have minimum level of stock of vehicles and minimum credit to car dealers, whilst extending maximum credit from components suppliers.     
The Asset Turnover measures the performance of the company in generating sales revenue from the assets under its control. GM measures in 2012 is 1.02, in 2011 the figure was 1.01. There is a miniscule increase the figure since last year this figure shows that the assets are being utilised more effectively within the company. There has been an increase in net sales by $1,980m but there is an increase in total assets of $5,073m.this figure is likely to improve in future years as the company increase’s market share in emerging markets like china and increases efficiency.


In 2012 the current Debt/Equity Ratio stands at as a percentage 157.94% compared to 2011 of 134.48%. Market conditions and Management decisions will impact on this ratio. The extent to which the debt / equity is high or low geared has an effect on the earnings per share of the company, if profits are increasing, then higher gearing is preferable, if profits are decreasing, then lower gearing or no gearing is preferred .GM’s gross profit, operating profit and profit before tax for 2012 are lower than the quoted 2011 figures. These figures are quite high for both 2011 & 2012. These figures will be of some concern to the company as there is more debt in the company then equity for 2012 by a figure of $21,430m.From our analysis of the balance sheet the two biggest figures on the debt side of the balance sheet are post-retirement benefits and pensions this is the case for both 2012 and 2011. This is GM trying to address their pension obligations which in turn leads to a large increase in the Debt figure. This trend will probably continue for a few years until the pension issue has been fully resolved.

The Interest Cover for 2012 stands at -62.09times in comparison to the 2011 figure of 10.47 times. This shows that GM can repay its loans. There is no true interest cover in 2012 due to the lack of true profitability (cash flow profitability).


Stock Market Ratios 
The Earnings per Share for GM is $3.10 and the Diluted Earnings per Share of $2.92 with the figures for 2011 are Basic EPS $4.94 and $4.52 diluted.
The Dividend per Share for 2012 is 0 as the board has determined not to recommend a dividend this year. This is follows the same pattern as 2011. From a shareholders perspective it is concerning not to have received dividends in the last two years. The shareholders can make returns of the possible price fluctuations of the shares in the stock market.
The Dividend Cover this measures the number of times the profit attributable to equity shareholders covers the dividends payable. The 2012 and 2011 figure shows 0 times for GM.
The Dividend Yield percentage for 2013 is 0% compared to 2011 which shows a yield of 0%.
The Price Earnings Ratio for 2012 is 9.22 which is an increase on the ratio 4.07 of 2011.

3.1 Key Financial Information for Year 2013
General Motors generated some optimistic and positive results in 2013 and the company is steadily resolving its problems occurred in 2009. Figures released indicate that General Motors is enduring a rise in sales within the U.S and in China. General Motors success in these countries is reinforced by the company’s unit sales rising by 4 percent in 2013 to 9.7 million vehicles. 62% of these vehicles were sold within China and the United States. General Motors approval for the development of a $1.3 billion manufacturing facility allowed them the possibility to create 150,000 Cadillacs per year in China and further expand their dominance as a luxury car supplier within the Chinese market.
Reasons for this upturn in profits within these regions can be determined through the new Cadillac and Chevrolet models introduced last year, which have clearly been approved by the Chinese and the U.S. General Motors also sold 3.2 million vehicles in China last year which was an 11% increase in comparison to the figures generated in their 4th quarter in 2012. “GM’s global production appears to have tracked modestly stronger than expected in 4Q” stated from JP Morgan by autos analysts Ryan Brinkman, Samik Chatterjee and David Karnovsky.
A cause for concern is General Motors current trend of operating at a loss within the regions of Europe. However there was reason for some optimism within 2013 due to the operating loses being calculated as $1.2 billion, which was lower than the $2 billion which was expected during the year. The company also has installed plans to create new car models which should be available to consumers in 2015 and ranging in automobiles such as Chevrolet, GMC and Cadillac and act as an appealing project in regards to consumers opinions.
Revenue has continued to increase by General Motors in recent years and figures have shown that their revenue in 2013 has increase by 2% to $155.4 billion, in comparison with $152.83 billion achieved in 2012.

The company's earnings before interest and tax have also increased in year ending 2013 to $8.6 billion in comparison to $7.9 billion in the previous year. However their earning per share has decreased 22.69% to $2.38, while there was a drop in net income in 2013 with the figure now standing at $3.8 billion. “Special Items” that occurred during the year impacted on net income and lead to a decrease. This translated to an unfavourable impact to common stockholders. This can be shown through the figures of $1.3 billion ($0.80 per share), compared to $0.5 billion ($0.32 per share) impact in 2012. It was stated that
“These special items included charges for several strategic decisions taken to improve the company's future competitiveness in key global markets”.
Examples of the “special” items which were developed throughout 2013 included the $0.7 billion expense created through the exit of the company's Chevrolet brand from the European region. There was a $0.5 billion asset impairment caused by the discontinuation of manufacturing within Australia.
Pension Obligations and Current Situation
General Motors is presently undergoing a pension obligation of $71 billion owed to the pension funds of United Auto Workers. This is a major problem surrounding the company due to the fact that the money owed currently outweighs the value of General Motors itself and would is a negative factor which will repel potential investors in the company.
However in 2013, General Motors performed well in handling this situation and higher interest rates and positive investment results has meant the pension plans have improved during this year. In 2013 Vice Chairman of General Motors, Steve Girsky state that the pension funds was so difficult that it “would probably have to occur around bargaining” with the union of the UAW. General Motors to an extent operated on this statement and offered the eligible salaries retirees a lump sum payment in 2012. 30 percent of the 44,000 eligible individuals accepted this offer meaning roughly $3.6 billion was paid out in these buyouts during the year.
                                               Outline of Pension Plan

Eligibility
Actions/Options
Retired from GM on or after Oct. 1, 1997 and before Dec. 1, 2011.

Three choices:
1.              One-time, single lump-sum payment.
2.              Continue with current monthly benefit, payable by Prudential.
3.             New form of monthly benefit (based on marital status) – single life annuity or joint and survivor monthly benefit, payable by Prudential.
Retired from GM before Oct. 1, 1997.
Continue with current monthly benefit, payable by Prudential.
Most active salaried employees and retirees who started receiving their pension benefits on or after Dec. 1, 2011.
Moved into new GM pension plan with same benefits. Lump-sum payment or monthly pension benefit available at retirement, payable by GM.

General Motors year end global pension obligations stood at $99 billion and were approximately 80 percent funded by the end of 2013. The year-end unfunded figure stood at $19.9 billion, which was contrasting to $27.8 billion in year ending 2012. These actions contributed to the pension funds project being underfunded by $14 billion, $82.1 billion in liabilities and $68.1 in assets, giving a ratio of 83%. The pension fund continues to grow in year ending 2013. The Plan was underfunded by $7.3 billion, $71.5 billion in liabilities and $64.2 billion in assets, giving a positive ratio of 90%.
The current economic climate has inclined General Motors to recently release a statement declaring that they currently entirely do not expect mandatory contributions to the U.S defined benefit pension plan. They also state that no voluntary cash contributions will be accepted in any regard and this will be reviewed over the coming year.
At the present time General Motors major focus is on other operations will the company and UAW and General Motors have put pension plans on hold until 2015 until the company has stabilized to a reasonable level. Chuck Stephens, General Motors executive vice president recently stated:
“In 2013, we strengthened our fortress balance sheet and delivered consistent earnings, providing the foundation for a quarterly dividend for our shareholders this year. This year we’ll leverage our strength in the U.S. and China to execute important restructuring activities in other key global operations.”
Recent Lawsuit
A current major issue preventing the company from its steady recovery is the current “wrongful death” lawsuit General Motors is currently enduring. The case revolves around three teenage girls who were severely injured or killed in 2006, while driving a Chevy Cobalt, a car produced under General Motors.
                                                


                                                 






The issue involves the recent recall of over 1.6 million vehicles in 2014. This was due to ignition switch problems within certain vehicles produced in 2001. General Motors is being sued due to the recall of the automobiles in 2014, despite the fact that they were aware of the problems to the car in 2001. In 2005 the company released suggested remedies to the ignition problem but did not install a recall to car owners and has apologized in regards to how the situation was handled. General Motors is being accused of having full knowledge of the cars defects for nearly a decade but not taking the required steps to recall the cars and ensuring that the drivers would be safe.
Robert Hillard is a lawyer for the families involved and stated that: "General Motors hid this dangerous, life-threatening defect from my clients and all other Cobalt drivers for over a decade just to avoid the cost of a recall. General Motors is guilty of betraying our trust." Hillard is proposing a $50,000 compensation package for each family.
It was identified that the reason for the incident - which killed Amy Rademaker, 15, Natasha Weigel, 18, and also Megan Phillips,18, to sustain severe injuries to her body -  was due to the ignition fault, which caused the steering to lock and the driver to lose control of the car.
General Motors share price has received a decrease in value due to the affairs and several other lawsuits are potential being faced by the company due to the recall. The company is facing being sued by an investor due to the rapid decrease in the share prices. Currently General Motors has informed the public that it received reports of 12 deaths and 34 crashes in the recalled cars. The recall has initiated investigations by federal prosecutors and regulators, and General Motors has acted by opening its own internal investigation. Congress also has decided to install plans to hold hearings over the debate.
General Motors is currently facing a $7,000 a day fine from the National Highway Traffic Safety Administration, due to its non-compliance with the answering of abundance of over 100 questions regarding the situation. General Motors on the 4th of April 2014 provided the NHTSA with a 200,000 page document in which they answered the questions issued but were deemed by the agency as not meeting their requirements. They will therefore face a $7,000 a day fine until the questions are answered and complied with in an acceptable manner.
4.0 Key Results to be monitored

The Main results that should be monitored to ensure that GMs future is secured are as follows:

Ø     Gross margin
Ø     Net margin
Ø     The debt/equity ratio

Ø     Gross margin: The key result of GM’s gross margin should be monitored for the reason that
Gross margin simply reflects the profit that GM makes on each car sale. While their sales of 2012 increased there was also a significant rise in costs that reduced GM’s Gross margin. An increase in GM’s Gross margin can reflect a lot of different combinations for example it may reflect the premium price customers pay for the car such as Chevrolets increase sales outside the US  or it may reflect the company’s ability to produce vehicles efficiently. By monitoring GM gross margins performance we can compare it to other competitors in the industry. From this analysis we can compare do GM have a healthy gross margin relative to our competitors. If the margin much lower than other car companies this would be worrying for the future security of GM.     

Ø     Net margin: should be monitored as it shows the True Profitability of a company. Profitability is the essence of survival for any company. The degree of profitability achieved by GM will have an Impact on the company’s share price (which is low due to the risk associated with emerging form bankruptcy). GM’s ability to attract future investors and to finance the company’s future growth is all dependent on its ability to achieve a significant level of profitability. Net margin also reflects the company’s ability to pay dividends and to service and reduce its levels of debt.   

Ø     The debt/equity ratio:
The last result that should be monitored is the Debt/ Equity ratio. The Debt ratio should be monitored as provides an insight in to the gearing of the company. As GM has just emerged from bankruptcy and is only recently returned to profitability its Debt ratios are quite high.

A high debt level can inhibit a company’s ability to:

Ø     Attract new investors.
Ø     Service the company’s interest payments and reduce the debt
Ø     Pay dividends to the shareholders
Ø     Fund future growth and expansion of the business.

These are the key results that should be monitored in going forward to make sure the future of GM is secure and that GM continues to maintain the progress it has made since emerging from bankruptcy in June 2009.
5.0 Conclusion
After undertaking this brief analysis of GM’s 2012 Annual report, The Company had its third successful year of profitability since emerging from bankruptcy.  While this is an extremely positive trend, GM’s profit after tax figures for 2012 and ROE were quite distorted due to Tax deferrals and goodwill impairment. This figure mask’s the fact that GM was not truly profitable in 2012 in areas as operating profit, PBT and PBIT. GM has improved in areas of solvency since 2011but the financial structure of the business has considerably weakened relative to 2011. The EPS has also dropped considerably on the previous year. While these figures will raise some concern the fact that GM has had its third successful year of profitability and maintaining its market holding is to be commended. The trends of successive years of profitability could lead to further investment (more equity) and a reduction in the amount of debt in the company.
The additional information gathered in regards to performances throughout the 2013 period also shows great signs of re growth and a positive figures appearing in their end of year reports. The fact that General Motors is currently undergoing such success during a continuously difficult economic period is hugely impressive and shows signs the company has learned from its mistakes which caused their bankruptcy and has now implement the logistics and correct financial management to be able to cope with this type of pressures.
The current Lawsuit filed against General Motors will continue to test the company as a whole and will be interesting to follow how the corporation will deal with these accusations, while maintaining their steady growth and recovery from bankruptcy. 











Monday, 19 May 2014

Financial Analysis of Sports Direct 2013 Financial Year end Project Due For March 16TH


These are the finding and  highlights of my financial Analysis assignment due for 16th March 2014 on the Use of ratio analysis on the Performance of a FTSE 100 company. For this assignment I had to work out the relevant ratios from Sports directs 2013 annual report. Then using my findings I  had to make a decision whether or not to purchase a 10% stake in the company.  


This Report is a brief review of the Annual Report from Sports Direct PLC for the Financial year end 2013. This Report will identify the company’s future focus and goals; it will also identify financial ratios of Profitability, Solvency, Activity, Capital Structure and Stock Market Measures.

Company Introduction:
Sports Direct PLC is the UK’s leading sports retailer by revenue and operating profit. They have an outstanding collection of world famous brands in the ranges of sport, fashion and lifestyle. Their core product is the sportswear and clothing. The company manages a broad range of brands across four categories-UK retail, international retail, Premium lifestyle and brands. It manages its own brands such as Dunlop, Everlast and Donnay and has third-party brands including Adidas, Nike, Reebok and Puma. 

Goals of the Company:
  • To become the consumer’s champion
  • They aim to provide customers with an enjoyable experience both in-store and online and ensure all our products are safe and fit for purpose.
  • They are committed to responsible business practices in our own business and within our supply chain.
  • Established corporate responsibility framework focuses on five key areas: employees, health and safety, the environment, our customers, and the community, ensuring the long-term success of the group
  • Considering the obligations to shareholders and other stakeholders
  • Considering the effect the group’s activities have on the environment and community in which it operates
  • Maintaining a high business reputation with suppliers, customers and the wider community


Key financial information:
Sports direct has spectacular growth in revenue and profitability over the last five years. The online area is of significant growth which grew by 52% in 2013 and is 15% of revenue. Sports direct has an underlying free cash generation of £245.6m.The group’s expansion policy is funded by strong cash flow and a no dividend policy. Mike Ashley the company’s founder holds and unduly large percentage of the group’s shareholding which amounts to 64%. The groups share price has risen by 90% in the last year. In 2013 Sports Direct grew despite that 2013 was not a tournament year in many major sports. Sports Direct revenue increased growth year on year in the company’s top and bottom line. There was a 40 % increase in pre-tax profits to £207.2million for the year. Underlying earnings jumped 22.1 per cent to £287.9million. 

In the case of sports direct the key issues are: issues regarding Mike Ashley’s large shareholding, Mike Ashley’s influence on management and performance and the dividend policy, acquisition policy and their vulnerability to take over. Ratio analysis needs to be used in the context of clarifying and understanding these issues.    

Profitability Ratios Summary:


  • The Gross Margin: for 2013 stands at 40.09 % compared to 2012 which had  40.5%,The strong performance of online sales which grew by 52% since 2012 and amounts to a total of 15% of total sales would have helped to boost the gross margin.  
  • The Operating Profit and the Profit before Interest and tax: for 2013 shows a positive trend of a 1.1% rise in operating profit before taxation on the previous year. The PBIT shows the profitability of the business before incurring financial costs.The Profit before Tax for Sports Direct plc shows a better performance in 2013 of 9.48% in comparison to the 8.45% in 2012.
  • The profit after tax: for 2013 was at 6.94% in comparison to 5.75 % for 2012. This is a satisfactory profit percentage.
  • The Return on Capital Employed: In 2013 the ROCE had an increase to 21.82% in comparison to 2012 where the ROCE ratio was 19.74%. This is a very positive result for the shareholders and investors.
  • The Return on Equity:In 2013 the ratio was 23.52% which was a increase from 2012 the ratio was 22.38%.This is a very healthy figure, the company’s activities like  increasing their presence in emerging markets increased the costs associated to the company for 2013 but the rise in profit after tax helped to offset any of the potential damage to the ROE figure. 
  • Capital Turnover: the ratio was 2.24 in 2013 compared to 2.28 in 2012. There is a decrease in the ratio turnover is negative. While this figure will be of some concern, the company’s strategy to increase investing in emerging markets and further online retail would have affected the figure. The ratio performance for Sports direct in 2013 is seen as adequate. 

The outlook for Sports Direct is extremely positive. The company is aggressive in holding market share in existing markets and investing through partnerships and acquisitions in emerging markets and has an is increasing the its online business with massive growth rates which shows that it is diversifying its business and reacting to the different factors that could affect the business. Sports Directs net sales grew from 2013 to 2013 by 19%.The strategy taken by the company to increase profitability and the return on investment for its shareholders. Considering there is a £207.2 million increase on profit before tax from 2013 compared to 2012 also reinforces the company’s activities.  


Solvency Ratios Summary:

  • The Current ratio for Sports Direct shows that in 2013 the ratio was at 1.64 in comparison to the 2012 ratio of 1.43.There is an increase in Current liabilities from £337,711,000 in 2012 to £432,289,000 in 2013 impacted on the current ratio though the increase in current assets help to increase the ratio towards the rule of thumb which is 2:1. (2012 1.43:1). This ratio is acceptable it is an increase from the previous year.
  • The Acid test Ratio or Quick Ratio:There is an increase of inventories from 2012 to 2013 by the difference of £129,892,000 or 41%. This increase in stock seems quite dramatic even with the huge growth of the online retail side of the business. Sports direct would need to be aware of the dangers of having so much stock and would need to investigate this area further. The ratio for 2013 is (0.61:1) in comparison to 2012 where this ratio (0.5:1). Sports directs quick ratio has Increased from 2012 to 2013. 
Efficiency Ratios Summary: 
  • The Debtor Days from 2012 to 2013 is down by slightly by 0.03% this would have little effect on the business. Although 30 days is seen to be the industry average the fact that Sports Direct receives payment after 8 days is a huge advantage even for cash business, the current rate sees a payment receivable ratio of 8.42 days. Considering the industry and market Sports Direct trades in, these credit terms are probably acceptable (if any thing put pressure on the buyer). 
  • The Creditor Days: from 2012 to 2013 has decreased by 7% by 4 days, suggesting that suppliers have decreased the credit terms with Sports Direct. Although this is a decrease in credit terms the fact that sports direct has such strong credit terms allows them a free source of finance as there is a difference of payment between debtors and creditors of 40 days. 
  • Stock Days:, the stock days or inventory sees an increase from 105 days in 2012 to 126 days in 2013 this is an indicator of the recent rate of usage. Could this indicate a lag in demand? Or is it just to the predicted growth of the business through online sales?
  • The Operating Cycle days: has increased from 2012 to 2013, these measurement highlights the time from receiving payment from debtors and spending capital on production. The Percentage ratio of the operating cycle in 2013 has increased slightly to 14.98% compared to the percentage rate of 11.19% in 2012. 
  • The Asset Turnover: measures the performance of the company in generating sales revenue from the assets under its control. Sports Directs measurement in 2013 is 1.55, in 2012 the figure was 1.62. While there is still a decrease in the figure since last year this figure shows that the assets are being utilised effectively within the company. There has been an increase in net sales but there is an increase in total assets. 

Capital Structure Summary:
  • The Debt Ratio: has dropped to 33.93% in 2013; Gearing has implications on the long term stability of the company. Sports Direct has decreased its debt ratio by 7.43%.
  • The Debt / Equity Ratio: in 2013 stand at as a percentage 51.44% compared to 2012 of 70.48%. Market conditions and Management decisions will impact on this ratio.Sports Directs gross profit, operating profit and profit before tax for 2013 are all higher than the quoted 2012 figures.
  • The Interest Cover: for 2013 stands at 18.30 times in comparison to the 2012 figure of 18.72 times. This shows that Sports Direct can repay its loans 18 times over.

Stock Market Measures Summary:
  • The average shares on page 72 of the report show that the average shares for 2013 is 568,972 thousand and in 568,972 thousand 2012. As Sports Direct has not provided a dividend for the last few years many of these ratios are pointless. The shares have performed remarkably well in the last two years and the price is growing steadily.
  • The Earnings per Share: for Sports direct is 26.64 p and the Diluted Earnings per Share of 24.42p.
  • The Dividend per Share: for 2013 is 0 as the board has determined not to recommend a dividend this year. This is follows the same pattern as 2012. From a shareholders perspective it is concerning not to have received dividends in the last two years. The shareholders can make returns of the possible price fluctuations of the shares in the stock market.
  • The Dividend Cover: this measures the number of times the profit attributable to equity shareholders covers the dividends payable. The 2012 and 2013 figure shows 0 times for Sports Direct.
  • The Dividend Yield percentage: for 2013 is 0% compared to 2012 which shows a yield of 0%..
  • The Price Earnings Ratio for 2013: is 17.7 which is an increase on the ratio 16.17 of 2012. 

Conclusion:
After undertaking this brief analysis of Sports Directs 2013 Annual report, it is evident to see that the company has finished the financial year in a very strong position. The use of ratio analysis helped to highlight certain aspects on how the business as a whole performed. It helps potential buyers or investors get a clearer picture of the businesses performance and the inner workings of the businesses revenue.
From my analysis there is strong cash flow generation of 245.6m in 2013. Their diversified brand portfolio spreads risk. The group’s ability to grow their EBITDA by over 50% while with out the same significant rise in revenue is to be commended. Sports Direct have started to implement changes to drive further top line growth and deliver sustained operating margin improvement.  Sports Directs operating margin has improved from 2012 and 2013, this shows further efficiency in delivering the product. The return on invested capital has improved on the same period plus the company holds a free cash flow of £141.6m.


If a company was to buy a 10% stake in Sports Direct given as the market capitalisation of the company is £5,004.32m according to the London stock exchange (London stock exchange data 2014) it would cost a business £50m for a 10% stake in the business. Personally I feel this quite high given the fact we would be subject to management control of Mike Ashley.
There is certain issues that I feel would need to be investigated further: why would a company invest now when the share price is so high and there is no dividend? Do we wish to have a seat on the board for our 10% stake? How would Sports direct view our company’s investment and finally what will be the reaction of the stock market to our investment. 

After the Submission of the assignment Mike Ashley subsequently sold 7% of his stake in Sports Direct which was worth £200m at the time. The sale appeared to dent investor confidence in Sports Direct as its share price fell 82.5p to 811p after the announcement the week previously the shares were as high as 900p.